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Wear-Out Golf Marketing

Wear-out is the point of a golf marketing campaign when it has reached its effectiveness and no longer pulls due to repeated overplay of its ads. This is exactly what happens when golf courses continue to blast the same old…

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E-Commerce Golf Course Marketing

E-commerce is selling golf products and/or golf services electronically, normally over the Internet. In today's economic climate, every golf course owner, golf course manager, etc., should be looking for every opportunity where they can to sell golf products and/or golf…

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Trading Up Golf Course Marketing

Trading up is when a golf course known for selling low-priced golf products and/or golf services offers higher-priced golf products and/or golf services for sale. This is the area where a lot of golf properties fail to understand their market…

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Multivariate Testing Golf Course Marketing

According to marketingterms.com, multivariate testing is a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested in order to improve the effectiveness of the final marketing strategy. Above is…

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Trading Down Golf Course Marketing

Trading down is a golf marketing term most commonly used when a golf course is known for selling high-end golf memberships, golf products and golf services and offers lower-priced golf memberships, golf products and golf services. But trading down is…

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Behavioral Self-Management Golf Course Marketing

According to marketingpower.com, behavioral self-management is a process by which a salesperson adopts certain procedures to control his or her behavior in order to achieve favorable results (such as improved performance). Examples of behavioral self-management techniques include golf professional salespeople's…

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