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Wear-Out Golf Marketing

Wear-out is the point of a golf marketing campaign when it has reached its effectiveness and no longer pulls due to repeated overplay of its ads. This is exactly what happens when golf courses continue to blast the same old…

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Multivariate Testing Golf Course Marketing

According to marketingterms.com, multivariate testing is a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested in order to improve the effectiveness of the final marketing strategy. Above is…

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Behavioral Self-Management Golf Course Marketing

According to marketingpower.com, behavioral self-management is a process by which a salesperson adopts certain procedures to control his or her behavior in order to achieve favorable results (such as improved performance). Examples of behavioral self-management techniques include golf professional salespeople's…

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Volume Projections Golf Course Marketing

According to marketingpower.com, volume projections enable marketers to forecast sales by sampling customer intentions through surveys and market studies. By estimating how many customers will try a new product and how often they will make repeat purchases, marketers can establish…

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Cost Per Mile Golf Course Marketing

Cost per mile as defined by marketingpower.com is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used…

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