Wear-Out Golf Marketing
Wear-out is the point of a golf marketing campaign when it has reached its effectiveness and no longer pulls due to repeated overplay of its ads. This is exactly what happens when golf courses continue to blast the same old…
Wear-out is the point of a golf marketing campaign when it has reached its effectiveness and no longer pulls due to repeated overplay of its ads. This is exactly what happens when golf courses continue to blast the same old…
Need identification is simply identifying the need of the golfer. Discovering the emotional and logical needs is the single most important aspect of selling any golf product and/or golf service. It is universally understood that if the membership director does…
Operational efficiency is learning how to run your golf course efficiently, especially when it is concerning your finances. Golf courses have certain (fixed) expenses that just cannot be adjusted. For example, you can't sell cheaper products because you will suffer…
Trading up is when a golf course known for selling low-priced golf products and/or golf services offers higher-priced golf products and/or golf services for sale. This is the area where a lot of golf properties fail to understand their market…
According to marketingterms.com, multivariate testing is a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested in order to improve the effectiveness of the final marketing strategy. Above is…
Trading down is a golf marketing term most commonly used when a golf course is known for selling high-end golf memberships, golf products and golf services and offers lower-priced golf memberships, golf products and golf services. But trading down is…
According to marketingpower.com, behavioral self-management is a process by which a salesperson adopts certain procedures to control his or her behavior in order to achieve favorable results (such as improved performance). Examples of behavioral self-management techniques include golf professional salespeople's…
A domain name is the location of an entity on the Internet. This is a subject I'm sure most of you in the golf industry are very familiar with and already consider this elementary, but I wanted to take the…
According to marketingpower.com, volume projections enable marketers to forecast sales by sampling customer intentions through surveys and market studies. By estimating how many customers will try a new product and how often they will make repeat purchases, marketers can establish…
Cost per mile as defined by marketingpower.com is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used…