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Brand Preference Golf Course Marketing

According to, brand preference is one of the indicators of the strength of a brand in the hearts and minds of customers/golfers. It represents which brands are preferred under assumptions of equality in price and availability. It is extremely…

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Annual Growth % Golf Course Marketing

According to, there are two common measures of growth. Year-on-year percentage growth (annual growth %) uses the prior year as a base for expressing percentage change from one year to the next. Over longer periods of time, compound annual…

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Golf Course Marketing Perceived Risk

A perceived risk is a functional or psychosocial risk a golfer feels he/she is taking when purchasing a golf product and/or golf service. One of the challenges a golf membership director has when selling golf memberships, anyone selling something pertaining to…

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