An acquisition strategy is the process of locating those potential golfers who are in the market and bringing those golfers to your golf course or to your golf course's web site and locking-up the relationship, i.e., close the sale. I…
Golf courses need golfers and the only way to acquire golfers is through golf marketing. Even if it is only golf marketing through word of mouth, you must always be thinking about growing your golf course and your golf career.…
“The boiling frog story is a widespread anecdote describing a frog slowly being boiled alive. The premise is, if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is…
When I speak of “business modeling” I am talking about “role models”, not to be confused with copying your competitor’s business model. Find people who are accomplishing the goals you want to accomplish and model what they do to accomplish…
My name is Chuck Thompson, I am the Founder and President of MMC®, and I have focused all of my resources in the sales and marketing industry since 1982. I began my professional career in a sales position with a local…