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Golf Course Marketing Open Plan Selling

I love this definition of "open plan selling" offered by marketingpower.com. Accordingly, open plan selling is a modern form of selling, heavily dependent on the sales person understanding and interpreting the prospect's organizational and personal needs, issues, processes, constraints and strategic…

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Golf Course Marketing Digital Convergence

According to businessdictionary.com, digital convergence is a growing trend for using computer technology to deliver media programming and information, thus allowing media from one type of outlet (e.g., newspaper) to take advantage of features and benefits offered through other media…

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Testimonial Golf Course Marketing

According to knowthis.com, in promotion and/or advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product or a service. The term "testimonial" most commonly applies to the sales pitches attributed to ordinary…

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Follow-Up Golf Course Marketing

Follow-up is self-explanatory. The term follow-up can be used when it comes to following-up with a golfer who has just purchased a golf product and/or golf service. It can be following-up with a golfer after they just attended a clinic…

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Golf Course Marketing Tactics

Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies established. All golf marketers must have a unique approach in their golf marketing strategy. You must have a list of action steps which will take…

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Golf Course Marketing Reactivation

Reactivation is a system or program designed to encourage golfers who have expired memberships (or memberships that have been frozen) to reactivate (renew) their golf membership and/or golf passes and start spending again within the golf course. Some golf courses…

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