I love this definition of "open plan selling" offered by marketingpower.com. Accordingly, open plan selling is a modern form of selling, heavily dependent on the sales person understanding and interpreting the prospect's organizational and personal needs, issues, processes, constraints and strategic…
According to businessdictionary.com, digital convergence is a growing trend for using computer technology to deliver media programming and information, thus allowing media from one type of outlet (e.g., newspaper) to take advantage of features and benefits offered through other media…
According to knowthis.com, in promotion and/or advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product or a service. The term "testimonial" most commonly applies to the sales pitches attributed to ordinary…
Today I want to talk about ad placement. I have been placing print ads for 30 plus years and I have heard every theory on where and why you should possibly place the ads. There are some people who prefer…
Lead generation starts by engaging the public. Lead generation is a necessity for long-term growth as well as the short-term growth of your golf course. Leads are basically prospects or prospective golf members/golfers who you can target to build a…
Follow-up is self-explanatory. The term follow-up can be used when it comes to following-up with a golfer who has just purchased a golf product and/or golf service. It can be following-up with a golfer after they just attended a clinic…
Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies established. All golf marketers must have a unique approach in their golf marketing strategy. You must have a list of action steps which will take…
Reactivation is a system or program designed to encourage golfers who have expired memberships (or memberships that have been frozen) to reactivate (renew) their golf membership and/or golf passes and start spending again within the golf course. Some golf courses…
Most marketers define demonstration marketing as the physical presentation by the sales person to the prospect of how a product works or the services they offer; a demo is usually free of charge to the prospect and used as a…
Today's topic is not necessarily about market rate of interest. It is about the enormous unnecessary expenses you incur when you are borrowing money from a bank or any other lending institution when your goal should be to increase your revenue at…