“Brand language” as defined by Wikipedia.org, is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words…
Deceptive advertising in my book is criminal. There is never a scenario where deceptive advertising is acceptable or even necessary. Deceptive advertising is for example seeing someone advertise a smart phone for $99 and when you get to the store,…
Golf marketing exposure is one of the key reasons why MMC® chose to use direct mail as our primary source of golf marketing media. The reason why we use direct mail is because it gives the golf property the most…
If you are in golf marketing and golf advertising, you are going to hear the expression “ROI” often. A lot of business people investing into a golf marketing campaign or golf advertising campaign want to know what is going to…
Permission golf marketing is becoming more and more popular because it eliminates marketers from hassling consumers at home, through their emails, telemarketing, text messaging, etc. It gives golfers more control over the marketers who are trying to engage them and…
“Mind-share” as defined by Wikipedia.org, is the development of consumer awareness or popularity and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a…
“Soft launch” as defined by Wikipedia.org, is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making…
Price analysis is very important in golf marketing but most golf properties fail to conduct this analysis properly. Most golf courses are raising their green fees to X but they have no solid research to substantiate the increase. What they…
Knowing the value of your golfer over the lifetime is extremely important because this information tells you how much the golfer is worth to you. It helps you in all aspects of your golf course marketing efforts especially in budgeting.…
“Heavy up” golf marketing is the perfect way to describe what most golf courses should be focusing on since golf seasons in most cases can be anywhere between six and nine months short/long. You want to make sure you are…