Blogs

Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies…

Wear-out is the point of a golf marketing campaign when it has reached its effectiveness…

Need identification is simply identifying the need of the golfer. Discovering the emotional and logical…

Operational efficiency is learning how to run your golf course efficiently, especially when it is…

Trading up is when a golf course known for selling low-priced golf products and/or golf…

According to marketingterms.com, multivariate testing is a method in marketing research where multiple variables in…

Trading down is a golf marketing term most commonly used when a golf course is…