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Learning Log Golf Course Marketing

I have been keeping a learning log for about thirty (30) years. Every seminar I go…

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Golf Course Marketing Differential Advantage

The differential advantage is the benefits a golf course has over its competitors. This may…

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Golf Course Marketing Balanced Scorecard

A balanced scorecard is a comprehensive, thorough overview of a golf course's performance across the entire…

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Golf Course Membership Sales Empathy Statements

Empathy statements are the statements made by professional golf sales people to show they understand…

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Activity Quota Golf Course Marketing

Activity quotas are a way to monitor the golf professional salesperson’s attempts at engaging the…

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Golf Course Marketing Perceived Risk

A perceived risk is a functional or psychosocial risk a golfer feels he/she is taking when…

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Golf Course Marketing Motivation Research

Motivational research has been capturing my interest for the past twenty-five years because I am…

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