Blogs

I have been keeping a learning log for about thirty (30) years. Every seminar I go…

The differential advantage is the benefits a golf course has over its competitors. This may…

A balanced scorecard is a comprehensive, thorough overview of a golf course's performance across the entire…

Empathy statements are the statements made by professional golf sales people to show they understand…

Activity quotas are a way to monitor the golf professional salesperson’s attempts at engaging the…

A perceived risk is a functional or psychosocial risk a golfer feels he/she is taking when…

Motivational research has been capturing my interest for the past twenty-five years because I am…