Learning Log Golf Course Marketing
April 19, 2019
I have been keeping a learning log for about thirty (30) years. Every seminar I go…
Golf Course Marketing Differential Advantage
April 19, 2019
The differential advantage is the benefits a golf course has over its competitors. This may…
Golf Course Marketing Balanced Scorecard
April 19, 2019
A balanced scorecard is a comprehensive, thorough overview of a golf course's performance across the entire…
Golf Course Membership Sales Empathy Statements
April 19, 2019
Empathy statements are the statements made by professional golf sales people to show they understand…
Activity Quota Golf Course Marketing
April 19, 2019
Activity quotas are a way to monitor the golf professional salesperson’s attempts at engaging the…
Golf Course Marketing Perceived Risk
April 19, 2019
A perceived risk is a functional or psychosocial risk a golfer feels he/she is taking when…
Golf Course Marketing Motivation Research
April 19, 2019
Motivational research has been capturing my interest for the past twenty-five years because I am…