Activity Quota Golf Course Marketing
April 19, 2019
Activity quotas are a way to monitor the golf professional salesperson’s attempts at engaging the…
Golf Course Marketing Perceived Risk
April 19, 2019
A perceived risk is a functional or psychosocial risk a golfer feels he/she is taking when…
Golf Course Marketing Motivation Research
April 19, 2019
Motivational research has been capturing my interest for the past twenty-five years because I am…
Golf Course Marketing Open Plan Selling
April 19, 2019
I love this definition of "open plan selling" offered by marketingpower.com. Accordingly, open plan selling is…
Golf Course Marketing Digital Convergence
April 19, 2019
According to businessdictionary.com, digital convergence is a growing trend for using computer technology to deliver…
Testimonial Golf Course Marketing
April 19, 2019
According to knowthis.com, in promotion and/or advertising, a testimonial or show consists of a person's written…
Golf Course Marketing Ad Placement
April 19, 2019
Today I want to talk about ad placement. I have been placing print ads for…