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Golf Course Marketing Tactics

Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies established. All golf marketers must have a unique approach in their golf marketing strategy. You must have a list of action steps which will take…

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Wear-Out Golf Marketing

Wear-out is the point of a golf marketing campaign when it has reached its effectiveness and no longer pulls due to repeated overplay of its ads. This is exactly what happens when golf courses continue to blast the same old…

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E-Commerce Golf Course Marketing

E-commerce is selling golf products and/or golf services electronically, normally over the Internet. In today's economic climate, every golf course owner, golf course manager, etc., should be looking for every opportunity where they can to sell golf products and/or golf…

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Multivariate Testing Golf Course Marketing

According to marketingterms.com, multivariate testing is a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested in order to improve the effectiveness of the final marketing strategy. Above is…

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Behavioral Self-Management Golf Course Marketing

According to marketingpower.com, behavioral self-management is a process by which a salesperson adopts certain procedures to control his or her behavior in order to achieve favorable results (such as improved performance). Examples of behavioral self-management techniques include golf professional salespeople's…

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