I love topics like mirroring. Early in my career, I started studying the psychology of professional sales and one of the things I stumbled across was mirroring. I realized through practical experiences, prospective members tend to mirror some of my…
Boomerang method really should be called the boomerang method of overcoming an objection. Boomerang method is defined by most golf marketers and companies as hurling an objection of a prospect back to the prospect to get them to make a…
Marketers nowadays are incorporating sex in golf course advertising and golf marketing to draw interest and help sell golf products and services. This golf marketing technique is the use of sexual or erotic imagery also known as sex appeal, such…
Word-of-mouth golf marketing is one of the greatest forms of golf marketing your golf course could ever dream of when it comes to raising revenue, driving in new business, and capturing new golfers. It is the most credible form of…
Dynamic golf marketing and dynamic pricing structure are based on the golfer getting a different price or a special price at the point-of-sale, that is, at the golf course. For example, you might advertise a free round of golf and…
Market research is a very important component of a golf marketing strategy and it is an enormous advantage to have over your competitors. Gathering important information about your target market and using it more effectively ensures business growth and prevents…
Golf courses should concentrate all of their resources on the best opportunities with the goal of increasing rounds and achieving the greatest return on investment when launching a golf marketing campaign. Every golf facility must come up with their own golf…
Two-price advertising is when a business puts two prices in their advertisements; the “inflated regular price” that is supposed to be the original price and the “discounted price” which is claimed to be the special offer where in fact the…
Establishing a good relationship with your target market is a very important element in the positioning of your brand and maintaining a desired reputation of your brand in the marketplace. When it comes to brand management, most golf courses are…
All golf marketers should have the goal to optimize all of their resources in order to achieve the highest productivity possible. Golf marketing effectiveness is an aspect that will help you know if your golf marketing endeavors are meeting your…