Every day, golfers are being bombarded with a ton of golf marketing and golf advertising materials that result from a highly competitive marketplace. This event is what we call golf marketing clutter. Golf marketing clutter makes it difficult for golf…
Every nuance of service/customer service is unique and can never be repeated exactly. The reason why it is considered unique is because each time you render a service to your golfer, the delivery, action and approach are different. Your service…
Target golf marketing is a strategic approach in which a golf course gets the most from its resources by following a planned procedure for identifying golfers who possess the greatest qualifications and potential of responding to the golf marketer’s efforts…
Retention rate is the ratio of the number of retained golfers to the number of at risk golfers and/or golf memberships. In contractual situations, it makes sense to talk about the number of golfers currently under contract and the percentage…
Event driven golf marketing (EDGM) is when an event (real or imagined) causes changes in a golfer's individual needs and wants which affects their buying and spending habits. The present economic climate is a perfect example to explore event driven…
When it comes to golf marketing everyone must know how much it costs per inquiry. This is a scale that golf courses use to find out how much they are paying to get the phones to ring. It is used…
“Call to action” is a phrase that became popular within the Internet marketing industry. But before the Internet marketing became known, there has always been a place for incorporating “call to action” words, taglines, statements, etc., in all other mediums…
Aspirational age as defined by Wikipedia.org, is a concept from advertising and marketing, and refers to an ideal age whose characteristics consumers aspire to embody. Thus, marketing messages aimed at that target age will resonate with consumers of other ages.…
When it comes to golf marketing, the hierarchy of effects theory is basically stacking the “wow factor” of your golf course. What you want to do is keep stacking reasons for the golfer to make a buying decision today at…
Brand Development Index or (BDI) as defined by Wikipedia.org, quantifies how well a brand is performing within a specific group of customers, compared with its average performance among all customers. BDI is defined by the American Marketing Association as a…