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Golf Marketing Quality Assurance

Quality assurance as defined by Wikipedia.org refers to the engineering activities implemented in a quality system so that requirements for a product or service will be fulfilled. It is the systematic measurement, comparison with a standard, monitoring of processes and…

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Golf Marketing Brand Language

“Brand language” as defined by Wikipedia.org, is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words…

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Golf Marketing Exposure

Golf marketing exposure is one of the key reasons why MMC® chose to use direct mail as our primary source of golf marketing media. The reason why we use direct mail is because it gives the golf property the most…

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Permission-based Golf Marketing

Permission golf marketing is becoming more and more popular because it eliminates marketers from hassling consumers at home, through their emails, telemarketing, text messaging, etc. It gives golfers more control over the marketers who are trying to engage them and…

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Mind-share Golf Course Marketing

“Mind-share” as defined by Wikipedia.org, is the development of consumer awareness or popularity and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a…

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Golf Course Marketing Soft Launch

“Soft launch” as defined by Wikipedia.org, is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making…

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Golf Marketing Price Analysis

Price analysis is very important in golf marketing but most golf properties fail to conduct this analysis properly. Most golf courses are raising their green fees to X but they have no solid research to substantiate the increase. What they…

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