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Golf Consumer Profiling

Last month I wrote and produced a vlog on demographic data. I referenced the 2016 presidential election and how data plays a major role in politicians marketing strategy. Today, I am going to address psychographics. Psychographics is the study of…

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Golf Demographics

Since this is an election year I thought it befitting to discuss demographics. I want to give you just another inside tip as to the value of profiled personalized direct mail.  I thought I would use this election to hammer…

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Lost Leader Golf Marketing

Throughout MMC®’s site you will hear the term “lost leader” used as a golf marketing strategy. The more familiar (conventional) golf marketing term for this concept is often confused with “loss leader” (something sold at a loss in order to…

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Millennial Marketing

Preferred social media platforms are changing fast and trying to stay abreast of the new “in” platform is daunting. First it was Facebook then Twitter, then Snapchat and there will be another, then another. Targeting Millennials is far more complicated…

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