Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies…
Contribution Golf Course Marketing
Contribution is the part played by a golf course staff member or a golf membership salesperson in bringing about a desired result or helping the golf course to grow.
Every staff member of the golf course should be responsible for contributing to the growth of the golf course. All staff members can contribute even through the smallest ways. For example, you can ask your front counter staff to make calls or send out emails while there is no one in the golf shop.
The front counter staff can have a list of all of the businesses or organizations within your community along with their numbers and you can put together a very simple script where they can reach out and engage the local businesses and business owners and invite them to the golf course for a free round or for a corporate lunch.
Another thing you can do is put together a dinner for local businessmen and women and invite them to the golf course. Serve them dinner and just bring them out to hit some balls on the range so they can experience how it feels to play at your golf course. This is an opportunity for you and them to network with other local businesses in your area.
There are a lot of ways you can help your entire staff to contribute to grow the golf course. The key thing is to look outside of what you are doing right now. If what you are doing right now is not working, explore and try new things which you can implement at your golf course today. You can even get your bookkeeper in the back office to contribute to the bottom line. He/she can find better ways of doing the accounting or the collections, etc. There are numerous different ways to grow a golf course if you just look at every person on your staff as an opportunity to contribute to the growth of your golf course.
The more people you can get involved with contributing to the growth of the golf course, the easier it will be for you to grow the game, your golf course and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.
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