Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies…
Most marketers define demonstration marketing as the physical presentation by the sales person to the prospect of how a product works or the services they offer; a demo is usually free of charge to the prospect and used as a tool to help sell the product or service.
Demonstration marketing for golf products and/or golf services is a fantastic way to draw in and engage the prospective golf member/customer. Demonstrations work well because the prospective golfer has the opportunity to see and experience the golf product and/or golf service before he or she purchases the golf product and/or golf service.
I love demonstration golf marketing because it gives a hands-on idea of what the prospective golf member can expect from his/her new golfing home. For example, barbecues, free golf lessons, free golf clinics, etc., are great demonstration golf marketing tools that can help you when engaging the golfer.
The challenge for these types of events is having too many prospects and losing control of the prospective golf members. I have seen this scenario unfold at many golf events/outings where they have a member appreciation day and allow their golf members to bring in a buddy for a banquet or for a barbecue and let them play a round of golf. The challenge here is you have no way of engaging each of the golfer’s guests individually due to the sheer volume.
I like to do my demonstration golf marketing in a very limited and controlled setting, so I am able to engage each of the golfer’s guest one on one. So for example, you might want to do a free golf clinic and leave the enrolment to the first ten guests or you might want to have a barbecue golf member appreciation day for all your top-tier golfers. Let’s say, you have one weekend for the golf platinum membership, another weekend for your golf gold membership and then another weekend for your golf silver membership. This way, you have a chance to engage each one of the golfer’s guests.
During this time, it is imperative you get all of their pertinent information so you can always follow up with them, not trying to sell them but just engaging them so they are aware, at all times, of your golf course and your customer service.
The key to demonstration golf marketing is to give the prospective golf member value. Give them value and they will (eventually, if not now) join your golf course. Demonstration golf marketing is absolutely one of the best arrows you can have in your golf course marketing quiver.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.