It is very important to know what your breakeven point is when launching a golf marketing campaign. Marketing campaigns are necessary to drive traffic to the golf property.
One of the numbers that most golf course owners are always looking at is the return on investment (ROI) but another key number to always be aware of is the break-even point. It is very important for you to keep your eye on what it takes to break-even.
Golf courses can be very successful even if they don’t make an immediate return on their investment because as long as they breakeven they are still getting a good return on their investment from the residual revenue that comes from almost any golf marketing campaign. I say, getting a return on your investment because you are getting name recognition, branding and all the benefits associated with image marketing.
Even though you don’t make an immediate profit on a campaign; it is for sure that you are still financially ahead of the game as long as you hit your breakeven point in the campaign because you have been able to get your name out into the golf marketplace.
Another way to find out your breakeven point is by calculating how many sales it is going to take to get you to the number you have invested in your marketing campaign. You will know how many sales it is going to take to reach your break-even point.
The sales can vary from the different golf products and golf services that you are offering and the revenue doesn’t necessarily have to be calculated on just what the campaign is promoting.
When you are designing a golf marketing campaign, make sure you are aware of the breakeven point and whenever you are presenting it to your golf course owner, make sure that he or she understands that it’s only going to take “X” amount of sales to break-even.
After that point you will be into the profit margin and at the same time share with the golf course owners that as long as the promotion hits the break-even point you are still going to see a return on the investment through future sales.
When you learn the benefits of break-even pricing you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course promotions, golf promotions, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.