Tactics as defined by www.wikipedia.com are actionable steps or decisions made in order to follow the strategies…
MMC® specializes in customizing no-risk/self-funding golfer acquisition marketing campaigns unique to each golf courses business model’s needs. Each of our programs are custom-designed from cost to content.
There is no cookie-cutter golf marketing campaign that will work for every golf course in the world. All golf properties are unique in their own way, whether it’s demographic, social, economic, etc. There are numerous differences in every project that makes it an absolute must to customize the program to fit the golf course’s unique needs.
When it comes to golf course marketing, there are no-one-size-fits -all solutions. You must take into consideration all of the nuances of the golf course and the golf course’s products and/or golf course’s services.
Every owner has his/her own idea of their desired results. It is your job as the golf marketer to understand what it is that is expected of you and the campaign you are designing so it completely meets the needs of the owner.
The key thing to start with, is to make sure you know the desired outcome. For example, if your golf course wants to increase rounds but doesn’t want to lower your green fees, your goal is to customize your golf marketing campaign around raising rounds, while focusing on staying within the current rates structure are for your green fees.
Another example that can be used; your owner might wish to raise a lot of cash immediately. If that is the case, then you want to design a program that is going to be concentrating on upfront cash collected.
There are literally thousands of different ways a golf marketing campaign can be customized and it will all be determined by what your goals are and the end result you are looking to achieve is.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.