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Emotional branding is an excellent way for you to get the golfer to commit his or her loyalty to your golf course. In several areas of our website and throughout our videos and in a lot of our blogs, we talk about the six core emotional needs of the golfer.
The emotional need significance is a need for respect. The golfer wants to be respected and they want to know they are valued. Another emotional need is security; the golfer wants to know they are secure in their new home, your golf facility. Next is the emotional need connection, is a sense of love and belongingness the golfer wants to experience from your golf course. This emotional need is one of the great reasons to incorporate a membership program in your golf course. If you have been anti-membership, you may want to re-think your position and incorporate some form of membership programs because membership gives the golfer the feeling of connection to your golf course.
Another very important emotional need is variety. The reason why a lot of golfers love a challenging golf course is because they want variety. Round after round they will want to experience the challenge your golf course may bring.
One of the other emotional needs you want to incorporate in your golf marketing endeavors is the emotional need to contribute. Everyone wants to feel they are contributing throughout their life. A great thing to do with your golf property is to run different golf events and charitable events and let your golfers contribute in some meaningful ways other than just a financial contribution. Another benefit to capitalize on when hosting charitable events is the free golf marketing for your golf course.
The last one of the six core emotional needs is the emotional need to grow. Everyone needs to feel like they are growing. So another emotional need that you want to incorporate into your branding is show the golfer how he/she will grow by being a member of your golf course.
These are just some of the emotions that you can incorporate into your brand and golf marketing. These tools will help you in locking-up the relationship with the golfer and earn the golfer’s loyalty.
Start working on emotional branding and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.