1. What is it you do?
We work with (1) GOLF CLUB in a given market to capture the non-committed casual GOLFERS within their area…those with no loyalty…and direct all of their business to you. The NET result…5,000 to 10,000 additional rounds of play…and produce increases of $250,000 or more in annual income.
2. How does it work?
MMC® provides intense demographic profiling of the consumers in your area, to deliver an audience that NO other program can reach. Our promotion connects your GOLF FACILITY with hundreds of new “casual GOLFERS”, and eliminates the need for discounting tee times, advertising specials, etc….all of which devalues your product in the mind of the local market.
3. What does it cost?
Our programs are self-funding…in most cases they don’t require any start-up capital. In fact, we are paid on a performance basis if requested, so we don’t make money unless our promotion makes money for you.
4. Are you going to guarantee the results…if not…why not?
When you give a lesson do you guarantee the student will shave an exact number off his/her game? Of course not, and you couldn’t even if you were absolutely sure of your instruction because it depends somewhat on the effort of the student. But we do guarantee you the promotion will be no risk and self funding. We also guarantee you if you don’t make money, you won’t owe us anything!
5. I don’t want to do any sort of discounting.
We are not asking you to discount. We simply want to create a low point of entry (often confused with a “low barrier to entry”) to widen your market share for the next 45 days. All we want to do is “re-package” what you are already selling. Our GOLF MEMBERS usually end up spending more over the term of their GOLF MEMBERSHIP than your current GOLFERS under your existing business model.
Coupons, punch cards, last minute discounted green fee play are all devastating ideas because they are one shot chances for building lasting relationships. These are not sustainable practices in contrast to MMC®’s concept of committing the GOLFER to a GOLF MEMBERSHIP (built in retention). Now the GOLFING dollars will be spent at their new GOLFING HOME…your GOLF PROPERTY. This is forward thinking with long term stability as the focus.
6. How do I know that this will work for me…my market…etc?
There are only two things we need for our program to produce the big numbers. We need to have good demographics (population of at least 25,000 homes within a 20 mile radius of your GOLF FACILITY), and we need a good perceived value to investment ratio. Even if you are weak in one of those two areas we can still run a successful campaign for you.
7. I need to think about it.
Is what you’re doing currently, producing the results you desire?
8. I like it, but I will need to see what my spouse, family or my partners think.
We completely understand and encourage you to have them visit our web site as well or call one of our representatives to ask questions. We want everyone on board from the start so the campaign can flourish without interruption.
9. This doesn’t really seem like the right time of year…too busy, not busy enough, poor weather, etc.
There is no tomorrow when it comes to success. Now is the perfect time to launch the promotion. We have run successful promotions during every season of the year. If you’re busy right now you should be preparing for the slow times; if it is already slow, you’ve already waited too long. Now is the time.
10. I don’t think the other GOLF CLUBS in the area will be very happy with us…we partner with them on many things.
Do you partner with them on your expenses and bills? We have seen this scenario play out in the past where one of our prospects was “thinking” about running our campaign and talked to his competitor for his opinion. We were completely unaware of the “thinking party” because he had seen our postcards but had not spoken with us. His competitor called us (after speaking with the “thinking party”) and locked up the market while the “thinking party” was still consulting with his other competitors.
Later the “thinker” called us to do our program but it was too late since we were already partnered with his competitor. You must do the best thing for your GOLF PROPERTY no matter what others may think.
11. This is just too radical…it seems desperate.
It definitely is a game-changer. Let’s not confuse “desperation with innovation” and “opportunity”. Yes our program is definitely different, however as you know the GOLF BUSINESS has changed, and we have to change how we run our GOLF PROPERTIES to be successful. We can no longer continue on with “business as usual”.
This may be something that many would think as a Hail Mary throw; which is exactly why you should do it, because no one will expect it! Eighty percent of people are broke or living pay check to pay check; if you follow the “norm” you will get what they get…broke! If you want to be successful you must think outside of the box. This promotion and how we run it will capture the majority of the casual and core GOLFERS in your market and you will look like a genius to your GOLF FACILITY owner/board/banker!
12. Why shouldn’t we run this promotion on our own?
Visit the rest of our site and see the hundreds of tools involved and the years of trial and error that went into perfecting this promotion and you’ll know to attempt it without this education would be financial suicide.
But just to give you one common sense reason, let me pose one common sense question… How many golf club promotions have you launched, managed and successfully completed that raised more than $100,000 in immediate cash while increasing annual net profits by an additional $100,000 or more? MMC® has successfully launched, managed and completed over 100 golf-member acquisition promotions for golf clubs throughout the US thus far.
When you partner with MMC® you are taking all of the guess work out of the promotion because this is all we do 24/7, 365 days a year. A twenty percent (20%) successfee is a small price to pay for peace of mind. The revenue you will waste on mistakes alone, will far exceed the 20%, not to mention, the enormous losses in potential earnings. This is not the type of promotion you let an amateur “hack at” to see if he/she can get it close to the hole or, “inside the leather”.