Why Direct Mail Is Far Superior Over Other Media
February 1, 2015
Direct mail is hands down, the very best way to engage and connect with prospects/golfers.…
The Golf Industry Is Going Through The 5 Stages Of Grief Over The Loss Of The “Good Ol’ Days”
January 1, 2015
The five stages of grief are a series of emotional stages experienced when faced with impending…
New Golf Paradigms Go Through 3 Stages
December 1, 2014
1) Ridicule - it's too far outside-the-box – it will ruin the golf industry. 2)…
Lack Of Innovation Begets Stagnation
November 1, 2014
Golf on the decline is no “news story”. In fact, it’s barely making the news…
Momentum Is Mass x Velocity
October 1, 2014
When it comes to successful golf marketing both size and speed matter. One of the…
The Four P’S Of Golf Marketing Problem – Promise – Process – Proof
September 1, 2014
Address the golfer’s core “problems”.Make the golfer a “promise” you can deliver on that eliminates…
Closing Out Your Season Strong
August 1, 2014
The season is almost over for a lot of golf courses and I venture to…