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Attention, Interest, Desire, And Action (AIDA)

AIDA as defined by Wikipedia.org is a great acronym because it helps you remember the…

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Three Ways To Increase Golf Revenue:

1) Increase traffic, i.e., bring in new golfers through a member or golfer acquisition campaign.…

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How To Find The Right Employees To Grow Your Golf Business

10 questions you must ask yourself about a potential employee. Can they do the job?Are…

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Some golf facilities foolishly think research and marketing is a waste of time and money. When you start thinking this way ask yourself a few questions:

1. If I’m wrong about the way I run my business, how much will it…

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Golf Marketing 101

I am going to share a couple of marketing facts with you that will help…

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What is an area of your business that you are not happy with? Is it revenue, rounds, player retention?

The only reason people are unhappy with anything is because it is not measuring up…

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