1) Increase traffic, i.e., new golfers;
2) Get your golfers to spend more per visit;
3) Raise golf rates;
Do one of the three, you can grow steady;
Do two of the three, you can grow rapidly;
Do all three, you “will” grow faster than a speeding bullet.
Golf course marketing is about doing a little every day, i.e., being consistent.
Focus on programs designed for one of the first two tasks every other week (I do not recommend raising prices or rates in this economy unless you have a surplus of golfers) and do something to improve/increase that area of golf marketing for your golf course.
Example: The first week of the month, design a golf marketing campaign to attract new golfers like a free lunch (you control the menu and therefor the cost) for golf members and their golfing guests, but only for those who bring in a guest, social members, golf members and even guests who bring guests. Always think about getting the biggest bang for your buck; so if you are going to roll out a golf marketing campaign do it with gusto.
The following week, work on a golf marketing campaign to raise awareness and revenue for your profit centers. One example could be a punch card for buckets of balls; buy 4 and get your 5th bucket free. These are what MMC® refers to as “mini campaigns”. They don’t shake the ground but every little bit helps.
If you just do something/anything every other week at the end of the year you will have launched 24 fresh new golf marketing campaigns to increase rounds and therefor golf revenue. Think of it like tiny drops of water going into a glass; eventually the glass will fill up and even overflow.
Be innovative in raising revenue through your golf marketing campaigns and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.